In 1950, Dean MOON, the founder of MOONEYES, started a brand (MOON Equipment Company, later MOONEYES) in Southern California, U.S.A., to produce and sell parts for race cars.
Shige Suganuma started MOON OF JAPAN in 1986, and after the capital shift to Japan, the company has continued to sell parts and hold American cultural events in Japan and abroad as an evangelist of hot rod culture. Hot rod culture originated in the U.S.A. and refers to a style of customizing vehicles to make them go faster.