Seiko is proud to announce the winning Seiko 5 Sports watch from the CUSTOM WATCH BEATMAKER campaign. Participants created their original Seiko 5 Sports watch by selecting and combining five watch parts on the website and voted on their favorite models. Each watch was paired with one of 32 original pieces of music created by eight up-and-coming artists who share the same value as the brand's concept ‘‘Show Your Style.’’ The campaign ran from October 2020 to January 2021, and the winning watch with the most ‘‘likes’’ was selected from over 48,000 original designs and won about 8,500,000 votes out of the 16,000,000 total votes worldwide. This watch incorporates a gold color dial combined with a bezel with red and blue accents, adding a fresh timepiece to the Seiko 5 Sports collection. It will be available as a limited edition on Seiko USA  and at select Seiko Retailers mid September 2021. 

Since its birth in 1968 , Seiko 5 Sports has offered high levels of reliability, durability and performance combined with various designs that have endeared it to lovers of mechanical watches worldwide. In 2019, the brand was re-born with a new look with its fundamental values unchanged. Its five style categories, Sports, Suits, Specialist, Street, and Sense, perfectly captures the brand concept ‘‘Show Your Style.’’