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Seiko Boutique

Premium & Exclusive Timepieces

Madison Avenue, one of the world's premiere fashion shopping destinations, is home to the Seiko Boutique. The Boutique showcases a number of hand-crafted, limited edition timepieces, previously only available in Japan, as well as a selection of watches from our premium collections. Watch collectors from around the globe visit the Seiko Boutique to view our timepieces and explore Seiko's history of fine craftsmanship and innovation.

Schedule an Appointment

Contact the Boutique

510 Madison Avenue
between 52nd & 53rd
New York, NY 10022



Sunday: 12:00pm - 5:00pm
Monday: 10:00am - 6:30pm
Tuesday: 10:00am - 6:00pm
Wednesday: 10:00am - 6:00pm
Thursday: 10:00am - 6:30pm
Friday: 10:00am - 6:00pm
Saturday: 10:00am - 6:00pm

Boutique Collections

Search for a Specific Model

Note: Not all the watches available at the boutique are shown on our website and not all the premium collection watches shown on our website are available at the boutique (unless marked "Boutique Exclusive").